AGENDA

MARKETS, ROUTES & COMMERCIAL REALITY

0730 - 0830

Registration

0845 - 0850

Opening Remarks

0850 - 0910

OPENING KEYNOTE

MENA Air Cargo in 2026: Demand Reality vs Capacity Ambition

This opening keynote sets the commercial baseline for SkyMove. It examines where air cargo demand across the Middle East and North Africa is genuinely growing, where expectations are inflated, and how capacity decisions are reshaping margins, access, and network stability. The session cuts through growth narratives to focus on commercial reality, discipline, and risk.

Real demand growth versus announced capacity expansion
Margin pressure created by overcapacity and corridor disruption
Network planning under airspace, geopolitical, and regulatory constraints
What commercial leaders should plan for over the next 18–24 months

0910 - 0940

PANEL DISCUSSION

Saudi Arabia’s Role in Global Air Cargo

An anchor session examining Saudi Arabia’s evolving position within regional and global air cargo networks. The discussion focuses on demand drivers, export and manufacturing momentum, infrastructure development, and how Saudi Arabia is positioning itself within international trade corridors.

Saudi Arabia’s role within east–west and south–north trade corridors
Local demand growth, exports, and manufacturing momentum
Infrastructure investment and cargo capability development
Competitive positioning within the regional cargo ecosystem

0940 - 1000

KEYNOTE PRESENTATION

Scaling Under Pressure: Commercial Decisions Behind Cargo Growth in MENA

A strategic perspective on the commercial and execution decisions involved in scaling cargo activity in one of the world’s most dynamic and competitive markets. The keynote focuses on judgement, trade-offs, and accountability as organisations balance growth, reliability, and competitive positioning.

Where growth is real versus where it is overstated
Local demand growth, exports, and manufacturing momentum
Infrastructure investment and cargo capability development
Competitive positioning within the regional cargo ecosystem

1000 - 1100

Coffee & Networking

1100 - 1140

PANEL DISCUSSION

Trade Lanes, Routes & Capacity Strategy

A focused discussion on how shifting trade flows across Asia, Africa, Europe, and the Middle East translate into capacity, access, and pricing decisions, rather than corridor theory. The session examines how route choices, longer routings, and capacity discipline directly affect who gets space, at what price, and with what reliability.

Where capacity is being added — and why
Access and pricing implications of longer routings and airspace disruption
Capacity discipline versus market-share pressure
Hub positioning as a commercial decision, not branding

1140 - 1300

Prayer Break and Lunch

1300 - 1340

PANEL DISCUSSION

Cargo Revenue Management & Pricing Under Volatility

This session examines how airlines and forwarders manage yield, pricing discipline, and allocation under volatile demand conditions. It focuses on the structural impact of e-commerce volumes, spot market pressure, and internal pricing governance on margin protection and network stability.

Spot versus long-term contract trade-offs
Managing e-commerce without eroding base yields
Allocation discipline in constrained and oversupplied markets
Revenue leakage and internal pricing control

1340 - 1420

PANEL DISCUSSION

Lessons from the Front Line

A candid, differentiating session built around commercial decisions that failed. Speakers share underperforming route launches, pricing strategies, or commercial bets — what went wrong, what it cost, and what changed afterward. This is not a case-study showcase; it is a learning session grounded in consequence.

Route launches that underperformed and why
Pricing decisions that backfired under pressure
Commercial and operational consequences
What participants would do differently next time

1420 - 1500

PANEL DISCUSSION

High-Value Cargo Economics & Competition

This session explores how airlines and hubs compete for premium cargo — including pharma and temperature-sensitive shipments — through operational reliability and execution discipline that support pricing power and margin protection, rather than compliance alone.

Reliability as a pricing and retention lever
Margin protection in premium cargo segments
Competing for high-value cargo beyond certification
Commercial collaboration models that work

1500 - 1600

Prayer Break and Coffee

1600 - 1640

SPECIAL SESSION

Women in Air Cargo Leadership

Senior leadership in air cargo means making decisions under pressure, owning commercial risk, and earning authority in an industry that doesn’t give it easily.

This session examines how authority is earned, decisions are defended, and credibility is built — through a focused discussion with senior female leaders holding commercial and operational responsibility across airlines, airports, freight forwarding, and logistics organisations active in the MENA air cargo market.

Decision-making authority and accountability
Managing commercial and operational risk under pressure
Handling conflict, credibility, and visibility
What emerging leaders misunderstand about power and trust

1640 - 1650

Closing Remarks and End of Day One

OPERATIONS & EXECUTION UNDER PRESSURE

0845 - 0850

Opening Remarks

0850 - 0910

MORNING KEYNOTE

Operational Resilience as Revenue Protection

This keynote connects operational performance directly to revenue, customer trust, and commercial credibility. It examines where failures occur, how disruption is managed, and what genuinely protects revenue in volatile operating environments.

Where operational failure destroys commercial credibility
Service reliability as a differentiator customers pay for
Managing disruption without losing key accounts
Aligning operational reality with sales commitments

0910 - 0950

PANEL DISCUSSION

Execution Trade-Offs That Shape Commercial Outcomes

A senior-level discussion on how execution decisions directly affect revenue, customer trust, and competitive positioning. The session focuses on the trade-offs leaders make between cost, reliability, and service performance — and the commercial consequences of getting those calls wrong.

Where execution decisions protect revenue — and where they erode it
Cost versus reliability trade-offs and who carries the risk
When service failures become commercial failures
How leaders balance short-term pressure with long-term credibility

0950 - 1030

Coffee & Networking

1030 - 1110

PANEL DISCUSSION

When Data Changes Decisions

A senior-level discussion on how data and visibility actually influence commercial and operational decisions in air cargo. The session focuses on where information genuinely changes allocation, pricing, and service commitments — and where it adds cost and complexity without improving decisions.

Which data genuinely changes commercial and operational decisions
How visibility changes allocation, pricing, and service commitments
Where data supports judgement — and where experience still leads
Why many data initiatives fail to change behaviour at senior level

1110 - 1150

PANEL DISCUSSION

Service Level Commitments, Penalties & Accountability

A senior-level discussion on how service level commitments, performance penalties, and accountability structures work in practice — and where they break down under pressure. The session examines what is enforced, what is negotiated away, and how commercial risk is carried when service performance fails.

Service commitments that can — and cannot — be delivered
When penalties are enforced versus renegotiated
Who carries financial risk when service fails
Metrics that drive behaviour versus metrics that get gamed

1150 - 1300

Prayer Break and Lunch

1300 - 1340

PANEL DISCUSSION

Forwarder–Carrier Commercial Relationships

One of air cargo’s most sensitive commercial dynamics. This session explores pricing structures, capacity access, allocation discipline, and performance accountability — and why trust breaks down under pressure.

Capacity access and allocation discipline
Pricing structures and contract pressure points
Performance accountability on both sides
Why trust breaks — and how it is rebuilt

1340 - 1420

PANEL DISCUSSION

Sustainability Costs & Commercial Risk Management

A strictly commercial examination of how emissions reporting, fuel costs, and customer mandates affect pricing, contracts, and competitive positioning — and who ultimately absorbs the cost.

Cost pass-through realities in customer contracts
Margin exposure from sustainability requirements
Competitive disadvantage and pricing pressure
Ownership of sustainability-driven commercial risk

1420 - 1530

Prayer Break and Coffee

1530 - 1610

SPECIAL SESSION

What Changes on Monday Morning?

A practical close with senior leaders focused on the actions, decisions, and adjustments delegates take back to their organisations immediately after the event. The session focuses on what gets reset, what gets stopped, and what matters most over the next quarter.

Commercial and operational priorities to reset
Decisions to stop, start, or change
What matters most over the next quarter

1610 - 1615

Closing Remarks and End of Conference